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PM Skill Builder

Try it: /pm-skills:utility-pm-skill-builder "Your context here"

This skill creates new PM skills for the pm-skills library. It produces a Skill Implementation Packet - a complete design document with draft files in a staging area for review before promotion to canonical locations.

  • When you have an idea for a new PM skill
  • When you want to add a domain skill (phase-specific), foundation skill (cross-cutting), or utility skill (meta/tooling) to the pm-skills library
  • When a contributor needs guided skill creation that follows repo conventions
  • To modify or improve an existing skill → use utility-pm-skill-iterate
  • To audit an existing skill against conventions → use utility-pm-skill-validate
  • To create a skill for a non-pm-skills context → use a general agent skill builder
  • To create a workflow → workflows are authored directly, not via this builder

Invoke the skill by name (/pm-skills:utility-pm-skill-builder on Claude Code, $utility-pm-skill-builder on Codex):

/pm-skills:utility-pm-skill-builder "Your context here"

Or reference the skill file directly: skills/utility-pm-skill-builder/SKILL.md

When asked to create a new PM skill, follow these steps:

Accept the idea in either form:

  • Problem-first: “What PM problem does this skill solve? Who runs into this problem, and what do they currently produce (or fail to produce)?”
  • Skill-first: “Describe the skill you want to create. What artifact does it produce? What PM activity does it support?”

Both entry points produce the same downstream flow. If the user provides one form, do not ask for the other - extract what you need and proceed.

If the idea is vague, ask ONE follow-up question to clarify the artifact type and target audience before proceeding.

Check ALL existing skills for overlap. Use the Current Library Reference below (derive the live inventory from skill-manifest.json or AGENTS.md) AND scan the skills/ directory for the latest inventory. Include all four families - domain, foundation, utility, and tool - the tool family is easy to miss since it has no phase prefix pattern in common conversation.

Present findings with specificity:

  • Name each overlapping skill and explain what it covers
  • Identify the specific gap this new skill would fill
  • If overlap is high, trigger the Why Gate (see below)

Why Gate (triggers when overlap is found): Ask the user: “Name 2-3 specific prompts or scenarios where the existing skills fail to produce what you need.”

Kill Gate: If the user cannot articulate convincing gaps, recommend an alternative:

  • “Revise [existing skill] to cover this case”
  • “Create a workflow combining [skill A] + [skill B]”
  • “Add a command variant, not a new skill”
  • “This is a documentation improvement, not a new skill”

Do not proceed past the kill gate without either convincing evidence of a gap or explicit user override.

Evaluate whether the idea should be ONE skill or MULTIPLE skills.

Splitting signals:

  • The idea produces multiple distinct artifact types
  • The idea crosses Triple Diamond phases (e.g., Discover + Deliver)
  • The description naturally contains “and” connecting two activities

If splitting is warranted, present the recommendation: “This seems to cover two distinct PM activities:

  1. [Activity A] → produces [Artifact A]
  2. [Activity B] → produces [Artifact B] These work better as separate skills that can be chained via a workflow. Want to proceed with just [Activity A] for now?”

Determine the skill’s classification and naming:

Domain skills (phase-specific PM activities):

  • Phase: discover | define | develop | deliver | measure | iterate
  • Directory: {phase}-{skill-name}
  • Frontmatter: phase: {phase} (required), no classification field

Foundation skills (cross-cutting, used across phases):

  • No phase
  • Directory: foundation-{skill-name}
  • Frontmatter: classification: foundation (required), no phase field
  • Use when: the skill applies to multiple phases equally

Utility skills (meta-skills, repo tooling):

  • No phase
  • Directory: utility-{skill-name}
  • Frontmatter: classification: utility (required), no phase field
  • Use when: the skill operates on the repo, workflow, or other skills

Dialect and exemplar selection: First, pick the skill’s dialect from Skeleton Canon: The Three Sanctioned Dialects (classic, contract-shaped, or tool-family) - this fixes the required heading skeleton before any exemplar is chosen. Do not default to “mirror the closest exemplar”: an exemplar can itself carry drift (a case variant, an extra or missing section), and a straight mirror copies that drift forward into the new skill.

Then identify 1-2 existing skills in the SAME dialect that are the closest structural match:

  • Same phase > same category > similar artifact type
  • Read their SKILL.md to confirm instruction style, output-contract wording, and quality-checklist pattern (the canon fixes the required headings; the exemplar informs everything else - tone, step granularity, and any skill-specific extra sections)
  • Name the exemplars explicitly: “Modeled after [skill] - same phase, [category] category, [dialect] dialect”

Present the classification, dialect, and exemplar selection for user confirmation.

Step 4.5: Eval Readiness (the eval contract)

Section titled “Step 4.5: Eval Readiness (the eval contract)”

A new skill must ship eval-ready so coverage never falls behind: routing health and output quality are both measurable from day one. Decide the eval contract here, then emit its assets in Step 5. Four parts:

A. Nearest neighbors (C-2). Name the new skill’s 1-3 nearest neighbors - the existing skills whose triggers most overlap. Derive them from the Step 2 gap analysis plus same-phase / same-category siblings. These neighbors drive the boundary pointers (below), the near-miss trigger fixtures (Step 5), and the collision probe (Step 7).

B. Reciprocal boundary pointers (C-3). The draft SKILL.md MUST include a ## When NOT to Use section that names each neighbor and says when to use that neighbor instead. For every neighbor, also add the reciprocal pointer back: a “When NOT to Use” bullet in the neighbor’s SKILL.md pointing to the new skill. If the overlap is strong enough to be a measured collision pair, add the pair to COLLISION_PAIRS in scripts/check-trigger-fixtures.mjs so the reciprocity gate (check-reciprocal-boundary-pointers.mjs) and the collision probe both cover it. Reciprocal pointers are what kept the v2.26.0 rewrites collision-clean.

C. Output-eval family (C-4). Map the skill to an output-eval family rubric so its artifact quality is measurable. Pick by phase/category:

Family rubricCovers (phase / kind)
framingdefine-* problem/hypothesis/jtbd/opportunity/prioritization + foundation-okr-writer/persona/lean-canvas
specificationdeliver-* prd/acceptance-criteria/user-stories/edge-cases/launch-checklist
discoverydiscover-* interview-synthesis/competitive/market-sizing/journey/stakeholder
technicaldevelop-* adr/design-rationale/solution-brief/spike-summary
measurementmeasure-* experiment-design/results/okr-grader/dashboard/instrumentation/survey
learningiterate-* retrospective/lessons-log/pivot-decision/refinement-notes
communicationaudience-facing: deliver-release-notes, foundation-stakeholder-update

Family rubrics live at docs/internal/eval-rubrics/{family}.md. If the skill fits a family that has a rubric, use that family value in the scenario frontmatter. If it opens a NEW family (meeting/tool skills have none yet), note “no family rubric yet - author one before the skill enters the output-eval roster” and skip the family value.

D. Fixture + scenario plan (C-1, C-4). Plan the two eval-asset files emitted in Step 5: a trigger-fixtures.json (routing) and an output-scenarios/<id>.md (output quality). Their shapes are specified in Step 5 items 13-14.

Present the neighbors + family + reciprocal-pointer plan for user confirmation before generating the packet.

Step 5: Generate Skill Implementation Packet

Section titled “Step 5: Generate Skill Implementation Packet”

Produce the complete packet using references/TEMPLATE.md as the format. The packet includes:

  1. Decision - recommendation + Why Gate evidence (if applicable)
  2. Classification - type, phase (if domain), category, directory name
  3. Overlap Analysis - what was found, why this skill is still needed
  4. Exemplar Skills - which existing skills modeled, why
  5. Draft Frontmatter - complete, valid YAML block. The frontmatter MUST begin with --- at byte 0 of the file (no preceding content of any kind, including HTML comments, BOM, or whitespace). Place any attribution comment AFTER the closing --- fence, never before. Reference: library/skill-output-samples/SAMPLE_CREATION.md Section 5.
  6. Draft SKILL.md - full content (not an outline), following the Step 4 dialect’s canon heading skeleton and the chosen exemplars’ instruction style
  7. Draft TEMPLATE.md - section headers with guidance comments
  8. Draft EXAMPLE.md - complete, realistic example (150-300 lines) with a specific PM scenario, every section filled, optional sections demonstrated both filled and skipped
  9. Draft Command - command frontmatter
  10. AGENTS.md Entry - exact text to add
  11. Validation Checklist - all CI rules checked against the draft
  12. Next Steps - local CI, testing, contribution workflow
  13. Draft trigger-fixtures.json (C-1, routing eval) - evals/trigger-fixtures.json: a JSON object { "schema": 1, "skill": "{name}", "runs_per_query": 3, "trigger_threshold": 0.5, "queries": [...] }. The queries array needs >= 16 total, >= 8 with "expect": "trigger" (drawn from the skill’s real intents, NOT just artifact keywords - include intent-only asks) and >= 8 with "expect": "no-trigger", of which >= 2 are near-misses aimed at the Step 4.5 neighbors (mark them "near_miss_of": "{neighbor}"). Split each class ~60/40 across "split": "train" / "split": "validation". This is the B-4 fixture contract (scripts/check-trigger-fixtures.mjs).
  14. Draft output-scenario (C-4, output-quality eval) - evals/output-scenarios/{id}.md: frontmatter scenario: {id} / skill: {name} / family: {family from Step 4.5} / created: {date}, then a realistic input brief (>= 100 chars of body) that gives the skill arm and a freehand control the same raw material. This is the B-7 asset contract (scripts/check-output-eval-assets.mjs). Omit family only if Step 4.5 found no rubric yet.

Write all generated files to the staging area:

_staging/pm-skill-builder/{skill-name}/
├── SKILL.md ← draft skill file
├── references/
│ ├── TEMPLATE.md ← draft template
│ └── EXAMPLE.md ← draft example
├── evals/
│ ├── trigger-fixtures.json ← draft routing fixtures (C-1)
│ └── output-scenarios/{id}.md ← draft output-quality scenario (C-4)
└── command.md ← draft command

Note: _staging/ is gitignored - draft artifacts never ship in releases. The staging folder is discarded after promotion.

Report what was written and where.

Ask: “Review the packet above. When ready, I’ll promote the files to their canonical locations. Proceed? [yes/no]”

If yes, promote by copying each file from staging to its canonical path:

Staging fileCanonical location
_staging/pm-skill-builder/{skill-name}/SKILL.mdskills/{dir-name}/SKILL.md
_staging/pm-skill-builder/{skill-name}/references/TEMPLATE.mdskills/{dir-name}/references/TEMPLATE.md
_staging/pm-skill-builder/{skill-name}/references/EXAMPLE.mdskills/{dir-name}/references/EXAMPLE.md
_staging/pm-skill-builder/{skill-name}/evals/trigger-fixtures.jsonskills/{dir-name}/evals/trigger-fixtures.json
_staging/pm-skill-builder/{skill-name}/evals/output-scenarios/{id}.mdskills/{dir-name}/evals/output-scenarios/{id}.md
_staging/pm-skill-builder/{skill-name}/command.mdcommands/{command-name}.md

Where {dir-name} is the classification-prefixed directory (e.g., deliver-change-communication).

Then:

  1. Create the target directories: skills/{dir-name}/references/ and skills/{dir-name}/evals/output-scenarios/
  2. Copy each file to its canonical location
  3. Append the AGENTS.md entry from the packet; if Step 4.5 declared a collision pair, add it to COLLISION_PAIRS in scripts/check-trigger-fixtures.mjs and add the reciprocal “When NOT to Use” bullet to each neighbor’s SKILL.md
  4. Run CI validation: bash scripts/lint-skills-frontmatter.sh && bash scripts/validate-agents-md.sh && bash scripts/validate-commands.sh, then the eval-asset gates node scripts/check-trigger-fixtures.mjs, node scripts/check-output-eval-assets.mjs, node scripts/check-reciprocal-boundary-pointers.mjs, and the collision probe node scripts/check-new-skill-collision.mjs --skill={name} (C-2 - confirms the new skill recalls its own triggers and steals none of a neighbor’s). Regenerate the catalog surfaces: node scripts/gen-skill-manifest.mjs && node scripts/gen-skill-manifest.mjs --agents
  5. If validation passes, delete the staging folder: _staging/pm-skill-builder/{skill-name}/
  6. If validation fails, report the error and keep staging intact for fixes

Design rationale lives in the GitHub issue, PR, or effort brief - not in a permanent packet file.

Provide post-promotion guidance:

  • “Run CI locally: bash scripts/lint-skills-frontmatter.sh
  • “Test the skill: try /{command-name} with a realistic scenario”
  • “If contributing: create a GitHub issue with the skill-proposal template, then open a PR”

Do not hand-maintain a skill inventory in this file. A static table here has drifted from the real catalog before (most recently: an entire family untracked, plus a missing row in another) because every new or removed skill would require a hand edit here too. Instead, derive the live inventory at run time, every time, from one of:

  • skill-manifest.json (repo root) - generated, machine-readable; every skill’s name, classification, phase (if any), category, and description.
  • AGENTS.md - generated, human-browsable; the same catalog grouped by family with a short description per skill.

Both are regenerated by node scripts/gen-skill-manifest.mjs (and --agents) whenever a skill is added, changed, or removed, so they track skills/ on disk exactly - unlike a hand-written table, they cannot drift.

The families, for orientation (no counts kept here on purpose - read the manifest for the current total):

FamilyPhase-scoped?Directory prefixCovers
DomainYes (discover/define/develop/deliver/measure/iterate){phase}-PM activities scoped to one Triple Diamond phase
FoundationNofoundation-Cross-cutting artifacts used across phases (canvases, personas, OKRs, meeting artifacts, stakeholder communication, pre-build risk review)
UtilityNoutility-Meta/tooling skills that operate on the repo, workflow, or other skills (this skill is one)
ToolNotool-Workshop facilitation formats (Foundation Sprint family, Design Sprint family, standalone facilitation formats)

For gap analysis (Step 2), read skill-manifest.json or AGENTS.md in full - all four families, not just domain and foundation - before judging overlap. The tool family is the easiest to miss because none of its skills share a phase name with the idea being pitched.

The builder MUST produce draft files for the new skill:

  • SKILL.md - full skill instructions (including a When NOT to Use section naming neighbors, C-3)
  • references/TEMPLATE.md - output template with guidance comments
  • references/EXAMPLE.md - complete worked example (150-300 lines)
  • evals/trigger-fixtures.json - routing eval fixtures (C-1; B-4 contract)
  • evals/output-scenarios/{id}.md - output-quality scenario + family rubric (C-4; B-7 contract)
  • command.md - slash command file

All drafts are written to _staging/pm-skill-builder/{skill-name}/ (gitignored).

On promotion, files are copied to canonical locations, AGENTS.md is updated, and the staging folder is discarded.

See references/EXAMPLE.md for a completed Skill Implementation Packet demonstrating a realistic domain skill creation.

Created: {date} Builder version: 1.0.0 Status: Draft | Promoted | Abandoned


{Recommendation: create / revise existing / workflow / command / docs-only}

{Why Gate evidence if applicable - the 2-3 specific prompts or scenarios where existing skills fail}


FieldValue
Type{domain / foundation / utility}
Phase{discover / define / develop / deliver / measure / iterate / n/a}
Category{specification / research / coordination / validation / reflection / ideation / problem-framing}
Directory{phase/classification}-{skill-name}
Command/{command-name}

{List of skills reviewed during gap analysis}

{What was found - specific overlap and differentiation}

{The gap this skill fills that no existing skill covers}


SkillWhy selected
{exemplar-1}{Same phase, similar category, closest structural match}
{exemplar-2}{Additional reference for a specific pattern}

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->
---
name: {skill-name}
description: {20-100 word description on a single line - linter reads first line only}
phase: {phase} # for domain skills only - omit for foundation/utility
classification: {type} # for foundation/utility only - omit for domain
version: "1.0.0"
updated: {date}
license: Apache-2.0
metadata:
category: {category}
frameworks: [triple-diamond]
author: product-on-purpose
---

Linter constraint: description: must be a single-line value (no >- or | folding). The linter extracts only the first line after the key using sed. Multiline YAML would capture the literal >- string and fail the 20-100 word check.


{Full draft content - not an outline. Includes:

  • Title and introductory paragraph
  • When to Use section
  • When NOT to Use section (if applicable)
  • Instructions (numbered steps)
  • Output Contract
  • Quality Checklist
  • Examples reference

Mirrors the section structure of the selected exemplar skill.}


{Section headers with guidance comments for each section. Each section has:

  • A ## header
  • A brief instruction comment explaining what goes here
  • Placeholder structure showing the expected format}

{A complete, realistic example - 150-300 lines.

  • Picks a specific PM scenario appropriate to the skill’s domain
  • Fills every TEMPLATE.md section with concrete content
  • Demonstrates optional sections both filled and skipped
  • Shows what “good” looks like for ambiguous sections}

---
description: {One-line description of what the command does}
---
Use the `{skill-name}` skill to {primary action}.
Read the skill instructions from `skills/{directory-name}/SKILL.md` and follow them to {describe the task}.
Use `skills/{directory-name}/references/TEMPLATE.md` as the output format.
Context from user: $ARGUMENTS

Convention: Command files use only description: in frontmatter. No name, arguments, or skill_file fields. The optional idea argument is handled via $ARGUMENTS in the prose body, matching all existing commands.


#### {skill-name}
**Path:** `skills/{directory-name}/SKILL.md`
{1-2 sentence description. Imperative verb start, use-case focus.}
---

Convention: Level-4 header (kebab-case skill name), **Path:** line, blank line, description paragraph, --- separator. No **Command:** field. Must pass validate-agents-md.sh which checks path ↔ directory sync.


CI Validation (must pass - enforced by linter + validators)

Section titled “CI Validation (must pass - enforced by linter + validators)”
  • name matches directory name
  • description is 20-100 words (single-line, no >-)
  • version present (exactly one root-level, no metadata.version)
  • updated present (ISO date format)
  • license present (Apache-2.0)
  • Phase/classification consistency (domain has phase:, foundation/utility has classification:)
  • references/TEMPLATE.md exists with ≥3 ## sections
  • Command file references correct skill path (validate-commands.sh)
  • AGENTS.md entry uses #### {name} + **Path:** format (validate-agents-md.sh)

Quality Checks (should pass - builder-enforced, not CI-gated)

Section titled “Quality Checks (should pass - builder-enforced, not CI-gated)”
  • references/EXAMPLE.md is a complete artifact (150-300 lines), not an outline
  • Output contract present in SKILL.md
  • Quality checklist present in SKILL.md
  • Gap analysis checked all existing skills (not just same-phase)
  • Why Gate evidence is specific (names prompts/scenarios, not vague)

  1. Review: Read through the packet above. Flag any sections that need changes.
  2. Local CI: Run bash scripts/lint-skills-frontmatter.sh after promotion.
  3. Test: Try using /{command-name} with a realistic PM scenario.
  4. Contribute: If submitting to pm-skills, create a GitHub issue using the skill-proposal template, then open a PR with the promoted files.
  5. Iterate: Use the pm-skill iteration utility (when available) to refine based on testing feedback.
Skill Implementation Packet: Change Communication

Skill Implementation Packet: Change Communication

Section titled “Skill Implementation Packet: Change Communication”

Created: 2026-03-22 Builder version: 1.0.0 Status: Draft


Recommendation: Create new skill.

A mid-stage SaaS company needs a repeatable way to produce change management communications when shipping features that alter user workflows. Existing skills cover adjacent concerns (release notes for external announcements, launch checklists for cross-functional readiness) but nothing guides the actual writing of internal adoption-focused communications that help users understand what changed, why it matters, and what they need to do differently.


FieldValue
Typedomain
Phasedeliver
Categorycoordination
Directorydeliver-change-communication
Command/change-communication

All current skills reviewed (full catalog scan). Closest matches:

  • deliver-release-notes - produces external-facing release announcements
  • deliver-launch-checklist - tracks cross-functional launch readiness
  • deliver-user-stories - defines implementation requirements
  • discover-stakeholder-summary - maps stakeholder needs and influence

deliver-release-notes: Covers what shipped and why users should care, but targets external audiences (changelog readers, update-notification subscribers). Change communications target internal users, support teams, and account managers who need to understand workflow impact and guide adoption.

deliver-launch-checklist: Includes “communications sent” as a line item but does not guide what those communications should contain, how to structure them for different audiences, or how to sequence rollout messaging.

No existing skill produces the actual communication artifact - the email, Slack message, or internal knowledge-base update that tells affected users what changed, what they need to do differently, and where to get help. This is a distinct coordination artifact in the Deliver phase.


SkillWhy selected
deliver-release-notesSame phase (deliver), same category (coordination), closest artifact type - both produce written communications about product changes
deliver-launch-checklistSame phase (deliver), different category - shows how to structure a multi-audience coordination artifact with checkpoints

<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 -->
---
name: deliver-change-communication
description: Creates targeted change management communications for feature launches that alter user workflows. Guides audience segmentation, impact assessment, message drafting, and rollout sequencing to drive adoption and reduce support burden for SaaS product changes.
phase: deliver
version: "1.0.0"
updated: 2026-03-22
license: Apache-2.0
metadata:
category: coordination
frameworks: [triple-diamond]
author: product-on-purpose
---

Representative excerpt showing all section headers with sample content. A full implementation would expand each section to 5-15 lines.

# Change Communication
Change communication bridges the gap between shipping a feature and ensuring
affected users successfully adopt the new workflow.
## When to Use
- When a feature launch changes existing user workflows
- When multiple audience segments need different levels of detail
- When support teams need advance preparation for user questions
## Instructions
### Step 1: Identify the Change and Affected Audiences
Gather the feature context and segment audiences by impact level.
### Step 2: Assess Workflow Impact
Map before/after workflows for each audience segment.
### Step 3: Draft Per-Audience Messages
Write targeted communications using the template structure.
### Step 4: Plan Rollout Sequence
Determine timing and channels for each audience segment.
### Step 5: Review and Finalize
Verify completeness, tone, and accuracy with stakeholders.
## Output Contract
Use `references/TEMPLATE.md` to structure the output.
## Quality Checklist
- [ ] All affected audience segments are identified
- [ ] Before/after workflow changes are explicit
- [ ] Each message includes what changed, why, and what to do next
- [ ] Support enablement section is complete
- [ ] Rollout timing accounts for audience dependencies
## Examples
See `references/EXAMPLE.md` for a completed example.

Representative excerpt with section headers and guidance comments.

# Change Communication: {Feature Name}
## Change Summary
> Describe the feature change in 2-3 sentences. Focus on what users will
> experience differently, not technical implementation details.
## Affected Audiences
> List each audience segment with their relationship to the change.
| Audience | Impact Level | Primary Channel |
|----------|-------------|-----------------|
| {segment} | High / Medium / Low | {email / Slack / in-app / KB article} |
## Workflow Impact Assessment
> For each audience, describe the before and after states.
### {Audience Segment}
**Before**: {current workflow}
**After**: {new workflow}
**Action required**: {what they need to do differently}
## Communications
### {Audience Segment} Message
> Draft the actual message content for this audience.
**Subject**: {email subject or message headline}
**Body**: {complete message text}
## Support Enablement
> What does the support team need to know to handle questions?
## Rollout Schedule
> When does each communication go out, relative to the launch?
| Audience | Timing | Channel | Owner |
|----------|--------|---------|-------|
| {segment} | {T-N days / launch day / T+N days} | {channel} | {person} |

A complete example would demonstrate a change communication package for a realistic SaaS scenario - such as migrating a dashboard reporting interface from a legacy layout to a new design system. It would fill every template section with concrete content: three audience segments (power users, casual viewers, account administrators), before/after workflow descriptions, drafted messages per audience, a support FAQ, and a rollout timeline spanning T-5 through T+3 days. Target length: 150-300 lines.


---
description: Create change management communications for a feature launch
---
Use the `deliver-change-communication` skill to create targeted change communications.
Read the skill instructions from `skills/deliver-change-communication/SKILL.md` and follow them to guide the user through audience segmentation, impact assessment, and message drafting.
Use `skills/deliver-change-communication/references/TEMPLATE.md` as the output format.
Context from user: $ARGUMENTS

#### change-communication
**Path:** `skills/deliver-change-communication/SKILL.md`
Creates targeted change management communications for feature launches that alter user workflows. Use when multiple audiences need different messages about what changed, why, and what to do next.
---

  • name matches directory name (deliver-change-communication)
  • description is 20-100 words (single-line) - 33 words
  • version present ("1.0.0")
  • updated present (2026-03-22)
  • license present (Apache-2.0)
  • Phase/classification: domain skill has phase: deliver, no classification: field
  • references/TEMPLATE.md has ≥3 ## sections (6 sections)
  • Command file references correct path (skills/deliver-change-communication/SKILL.md)
  • AGENTS.md entry uses #### change-communication + **Path:** format
  • references/EXAMPLE.md will be a complete artifact (150-300 lines)
  • Output contract present in draft SKILL.md
  • Quality checklist present in draft SKILL.md
  • Gap analysis checked all 27 existing skills
  • Why Gate not triggered (no high overlap - release-notes and launch-checklist serve different purposes)

  1. Review: Read through the packet above. Flag any sections that need changes.
  2. Local CI: Run bash scripts/lint-skills-frontmatter.sh after promotion.
  3. Test: Try using /change-communication with a realistic feature launch scenario.
  4. Contribute: If submitting to pm-skills, create a GitHub issue using the skill-proposal template, then open a PR with the promoted files.
  5. Iterate: Use the pm-skill iteration utility (when available) to refine based on testing feedback.

See this skill applied to three different product contexts:

Storevine (B2B): Storevine B2B ecommerce platform . using the skill builder to create a campaign-analytics skill

Prompt:

utility-pm-skill-builder
Idea: A skill for defining email campaign measurement frameworks -- funnel metrics (sent > delivered > opened > clicked > converted), cohort comparison, and revenue attribution. Existing measure skills handle dashboards and event tracking but not campaign-specific analytics frameworks.

Output:

Skill Implementation Packet: campaign-analytics

Section titled “Skill Implementation Packet: campaign-analytics”

Created: 2026-04-11 Builder version: 1.0.0 Status: Draft

Before finalizing the packet, verify all items in both tiers:

  • name matches directory name
  • Description is 20-100 words (single-line, no multiline YAML)
  • version, updated, license all present
  • Classification correct (domain → phase:, foundation/utility → classification:)
  • Directory name follows convention: {phase/classification}-{skill-name}
  • TEMPLATE.md has ≥3 ## sections
  • Command file references correct skill path
  • AGENTS.md entry uses #### + **Path:** format
  • Gap analysis checked all existing skills (not just same-phase)
  • Why Gate evidence is specific (names prompts/scenarios, not vague)
  • EXAMPLE.md is a complete artifact (150-300 lines), not an outline
  • Output contract is present in draft SKILL.md
  • Quality checklist is present in draft SKILL.md
  • Nearest neighbors named (C-2); When NOT to Use section points to each
  • Reciprocal “When NOT to Use” pointer added back from each neighbor (C-3); collision pair added to COLLISION_PAIRS if strong overlap
  • evals/trigger-fixtures.json present and meets the B-4 contract (>=16 queries, >=8/class, >=2 near-misses, train/validation split)
  • evals/output-scenarios/{id}.md present with scenario/skill/family frontmatter mapping to an existing rubric (or family deferred with a noted reason)
  • Collision probe run, key-free: check-new-skill-collision.mjs --skill={name} --emit-tasks, then dispatch the pm-skill-router sub-agent (Haiku) over the emitted queries and apply the verdict; the new skill recalls its triggers and steals none of a neighbor’s. (Unattended CI may instead use the Messages-API path with ANTHROPIC_API_KEY.)