Skip to content

Foundation Sprint Readiness: Storevine Retail Direction

Scenario

The Storevine founding team (Mei, Devon, Tasha, Carlos) is preparing a two-day Foundation Sprint to resolve a strategic split: should Storevine ship as a self-serve analytics dashboard (customer logs in, configures, consumes data) or as a managed-intelligence concierge (retail-specialist analysts curate weekly insights and deliver them as a 15-minute reading session)? Before committing two days to a facilitated workshop, the team runs tool-foundation-sprint-readiness.

Inputs Captured

Initiative description:

Storevine is a pre-seed B2B SaaS for specialty retail analytics. The founding team wants to help small-to-mid US specialty retailers (5-50 stores) make better weekly buying decisions, but is split on whether to ship a self-serve analytics dashboard or a managed-intelligence concierge service. Both can theoretically work; we need to choose where to start.

Team composition draft:

  • Mei (founder, ex-Square Capital; PM/CEO; Decider candidate)
  • Devon (engineering lead; ex-Shopify Analytics)
  • Tasha (design; previously at Faire designing tools for specialty retailers)
  • Carlos (customer expert; ran four boutique retail stores 2019-2024; now advising)

Decider name and availability: Mei, available full days May 18-19 with one 30-min board call carved out at 11:00 PT Day 2.

Existing customer/market knowledge level (self-assessed): 8 of 10. Team has run 31 customer interviews with specialty retailers in the last 10 weeks (Mei + Carlos co-led). Carlos has lived experience as the target customer. Less direct experience with the ERP-integration buyer journey.

Readiness Verdict: Conditional Go

Eight readiness criteria evaluated; seven pass; one returns a yellow that becomes a precondition.

CriterionStatusNotes
1. Initiative is named and concretePASSStorevine product direction is named; specific to specialty retailers 5-50 stores
2. Stakes are meaningfulPASSPre-seed; wrong direction burns 6+ months of runway
3. Team has existing customer/market knowledgePASS31 interviews + Carlos’s lived experience
4. Decider is availableYELLOWMei available except 30 min Day 2 11:00 PT (board call); covered below
5. Team size is appropriate (max 5)PASS4 people including Decider
6. Inputs are collectedPASSInterview synthesis + competitor scan in shared drive
7. Output has a path to testingPASSTeam is talking to two design-partner retailers for a 4-week pilot starting June 2
8. Organization tolerates explicit tradeoffsPASSMei explicitly chartered the sprint to commit to one direction, not split-investment

Diagnosis

Seven criteria clean; the Day 2 Decider gap is the only flag. A 30-minute board call at 11:00 PT Day 2 falls inside Magic Lenses (90-120 minutes; ratified spec timing). If Mei is absent for any part of Magic Lenses, the scoring conversation either pauses or drifts without anchoring. The fix is mechanical: shift the board call by 30 minutes or schedule Magic Lenses to start at 13:00 PT instead of 11:00 PT.

No other risk factors. The team has the prerequisite knowledge, the Decider commitment for everything except the carve-out, and a clear post-sprint test path with design-partner retailers.

  1. Resolve Mei’s 30-minute Day 2 conflict (Mei owns; deadline: end of day 2026-05-16). Either move the board call to 14:00 PT or shift Magic Lenses to start at 13:00 PT. Closes the Decider-availability yellow.
  1. Prep the 31-interview synthesis as a one-page summary (Carlos owns; deadline: morning of 2026-05-18). For Day 1 morning reference during target customer and important problem decisions.
  2. Block calendars (whole team; deadline: end of day 2026-05-16). No Slack, no email during sprint hours (09:00-17:00 PT) both days.
  3. Pre-stage the workspace (Tasha owns; deadline: evening of 2026-05-17). Miro board with the canonical Foundation Sprint structure; physical office room reserved.
  4. Confirm design-partner availability for June 2 test (Mei owns; deadline: evening of 2026-05-17). Confirms criterion 7 stays GREEN through the sprint.
AttendeeRoleRequired for which sections
MeiDecider, founder/PMAll; especially Differentiation and Magic Lenses (top bet supervote)
DevonEngineering leadAll; especially Approach Options (feasibility)
TashaDesign leadAll; especially Differentiation (2x2 chart)
CarlosCustomer expertAll; especially Basics (target customer + competitors) and Differentiation (principles)

No additional cameo experts recommended. Strong internal coverage.

Decider Checkpoint

Decider sign-off required before scheduling Day 1.

  • Mei confirms Conditional Go verdict and accepts the precondition (resolve 30-min Day 2 conflict).
  • Mei commits to attending both full days as Decider, contingent on the precondition closing.
  • Mei acknowledges the sprint will force a choice between self-serve and managed-intelligence; not both at v0.1.
  • Mei agrees the output should be a Founding Hypothesis ratifiable by end of Day 2.
  • Mei accepts the design-partner June 2 test as the validation path.

Signed: Mei (founder, PM), 2026-05-16 09:15 PT