Utility PM Skill Builder: Storevine Campaign Analytics Skill

Scenario

A contributor runs the skill builder to create a “campaign-analytics” skill for defining email campaign measurement frameworks. The builder checks overlap with existing measure skills, confirms the gap (no skill covers funnel metrics, cohort analysis, or attribution models), and generates a Skill Implementation Packet. [fictional]

Prompt

/pm-skill-builder

Idea: A skill for defining email campaign measurement frameworks -- funnel metrics (sent > delivered > opened > clicked > converted), cohort comparison, and revenue attribution. Existing measure skills handle dashboards and event tracking but not campaign-specific analytics frameworks.

Output

Skill Implementation Packet: campaign-analytics

Created: 2026-04-11 Builder version: 1.0.0 Status: Draft

Decision

Create new skill.

Why Gate evidence: (1) /dashboard-requirements produced a dashboard spec but skipped funnel definition and attribution; (2) /instrumentation-spec produced event schemas but not the analytical framework connecting events to outcomes; (3) /experiment-design assumed A/B test structure rather than ongoing measurement. [fictional]

Classification

Field	Value
Type	domain
Phase	measure
Directory	measure-campaign-analytics
Command	/campaign-analytics

Overlap Analysis

Existing skills checked

measure-dashboard-requirements, measure-instrumentation-spec, measure-experiment-design, measure-experiment-results, deliver-acceptance-criteria, define-hypothesis

Findings

Existing skills assume the PM already knows which metrics matter or are scoped to A/B tests. None address funnel definition, cohort segmentation, or revenue attribution. [fictional]

Why this skill is still needed

Fills the gap between “we need to measure campaigns” and “here is the dashboard spec” — produces the analytical foundation that feeds downstream skills. [fictional]

Draft Frontmatter

---
name: campaign-analytics
description: Defines a measurement framework for email campaign performance covering funnel metrics, cohort analysis, KPI specification, and revenue attribution.
phase: measure
version: "1.0.0"
updated: 2026-04-11
license: Apache-2.0
metadata:
  category: specification
---

Draft Files (abbreviated)

SKILL.md: Guides PMs through defining funnel stages, KPIs, cohort comparisons, and attribution models. 6 instruction steps, output contract, quality checklist. [fictional]

TEMPLATE.md: 7 sections — Campaign Context, Funnel Definition, KPI Specification, Cohort Design, Attribution Model, Data Source Mapping, Open Questions. [fictional]

EXAMPLE.md: Worked example (180 lines) for a B2B SaaS onboarding email sequence. [fictional]

Command + AGENTS.md: Standard routing to skills/measure-campaign-analytics/SKILL.md. [fictional]

Validation Checklist

All 9 CI checks pass (name, description, version, updated, license, phase consistency, TEMPLATE.md sections, command path, AGENTS.md format). All 6 quality checks pass (EXAMPLE.md 180 lines, output contract, quality checklist, dominant zone identified, gap analysis on 6 skills, Why Gate names 3 prompts). [fictional]

Next Steps

Review the packet and flag changes needed.
Run bash scripts/lint-skills-frontmatter.sh after promotion.
Test /campaign-analytics with a realistic scenario, then use /pm-skill-iterate to refine.