Press Release template

Canonical template for the Press Release format.

FOR IMMEDIATE RELEASE
[OR: EMBARGOED UNTIL [DATE/TIME]]

[HEADLINE: News-style subject-verb-object; present tense; 10 words or fewer]

[SUBHEAD: One-line amplifier of the headline - optional]

CITY, Month DD, YYYY - [Lead paragraph: the full story in 2-3 sentences. Who did what, when,
where, and why it matters. News first - no setup.]

[Body paragraph 2: Most important supporting detail.]

[Body paragraph 3: Secondary context, additional element, or background.]

"[Attributable quote in spokesperson voice - adds interpretation or enthusiasm that straight
news prose cannot carry.]" said [Full Name], [Title], [Organization].

[Optional second quote from a partner, customer, or analyst.]

[Closing paragraph: Forward-looking statement, availability, call to action, or next milestone.]

About [Organization]
[Boilerplate: 2-4 sentences describing the organization for readers encountering it for
the first time.]

###

Media Contact:
[Name]
[Title]
[Email]
[Phone]