Landing Page template

Canonical template for the Landing Page format.

[Headline: the outcome the visitor wants, in their words]
[Subheadline: mechanism or differentiation in one phrase]

[Hero section: core value proposition - 2-3 sentences]

[Benefits section]
- [Benefit 1: outcome-oriented, not feature-oriented]
- [Benefit 2]
- [Benefit 3]

[Social proof / trust signal: testimonial, logo row, or specific number]

[Objection handler: address the one concern most likely to block conversion]

[CTA: specific action verb + object - 'Start free trial', 'Book a call', 'Get instant access']

[FAQ or secondary objection handlers (optional)]
[Second CTA]